The Digital Marketing Manager guides MB2 Dental’s B2B digital demand generation strategy, with a primary focus on SEO and paid media performance in coordination with our agency partners. Working as the in-house digital expert, this role is responsible for developing and optimizing both paid and organic digital campaigns, managing funnel performance, and driving qualified lead generation that supports MB2 partner practice growth and Carabelli Club membership.

As the internal lead for paid and organic digital programs, the Digital Marketing Manager ensures agency execution aligns with business objectives and budget targets while maintaining high lead-quality standards. The role leverages HubSpot to manage campaign execution, lead lifecycle strategy, marketing automation, and performance measurement across the full B2B funnel.

Key Responsibilities

• Lead B2B digital demand generation strategy with an emphasis on SEO and on paid media channels, including paid search, paid social, display, and retargeting.
• Support SEO and website optimization initiatives to improve landing page performance and overall demand capture.
• Partner with paid media agency partners, providing strategic direction, campaign goals, budget guidance, and performance feedback.
• Review agency plans, targeting strategies, creative concepts, and media recommendations to ensure alignment with MB2 Dental’s growth objectives.
• Monitor paid media performance and partner closely with agencies to optimize cost-per-lead, lead quality, conversion rates, and ROI.
• Use HubSpot to support digital campaigns through landing pages, forms, email follow-up, workflows, lead routing, and lifecycle tracking.
• Ensure accurate attribution, lead capture, and handoff to Business Development, aligned with SLAs and pipeline goals.
• Partner with internal stakeholders to develop campaign messaging, offers, and digital assets that resonate with a B2B dental audience.
• Build and maintain dashboards and reports to track campaign performance, funnel metrics, and revenue contribution.
• Analyze results to identify trends and provide data-driven recommendations to improve digital efficiency and scalability.

Tools & Platforms

• HubSpot CRM and Marketing Hub (email, workflows, landing pages, reporting)
• Paid media platforms such as Google Ads, LinkedIn, Facebook/Instagram
• Understanding of Google Analytics, Search Console, and SEO tools like Ahrefs/ SEMrush
• WordPress CMS for website content updates, landing page coordination, and performance optimization support

Qualifications

•  5–7 years of experience in B2B digital marketing or demand generation is required
• Proven experience managing and optimizing paid media programs through agency partners
• Strong understanding of B2B funnel dynamics, lead quality, and pipeline attribution
• Hands-on experience using HubSpot for campaign execution, automation, and reporting
• Working knowledge of SEO and website optimization best practices
• Strong analytical skills with the ability to interpret performance data and guide optimization decisions
• Excellent communication, project management, and cross-functional collaboration skills

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